G-Star International BV designs is a Dutch company that manufactures, advertises and sells good quality jeans, other denim products, casual wear and shoes for men and women globally.
G-Star’s philosophy is to produce innovative and distinctive new styles of jeans by continually experimenting and developing their product. An example of this is seen in their “Raw Denim” which first hit the market in 1996, and has been copied by other jeans manufacturers.
Each year when new jeans collections are brought out with new innovative washes and details. The G-Star brand strives to be continually futuristic and not just “one of the crowd”.