With the recession having set in there has been an observed shrinking in plus sized women shoppers. They have been observed to tighten their budget. People with plus sizes in their clothing are just not shopping as much! The apparel industry in general has been affected through the recession but their discretionary purchase seems to have increased with the economic conditions. The plus size clothing market has been hardest hit with these problems.
The marketing research company, NPD Group, has researched into it and given the report that women’s apparel sections have particularly suffered with the recessionary conditions. In the past 12 months the percentage of shopping for plus sized clothing market has gone down by 10% with the overall women’s clothes shopping being down by 5%. The dip has been estimated more for 14 plus sizes.